Hello Social’s “Unlocking the Influence of Sporting Stars” Panel and Event

Sam Kelly

June 16, 2021

Sam Kelly

June 16, 2021

On May 27, Hello Social hosted "Unlocking the Influence of Sporting Stars", a first-ever partnership with AIMCO – Australian Influencer Marketing Council . Hello Social curated an all-star panel, hosted by Managing Director Sam Kelly to examine how brands can harness the power of sport and athlete relationships to build unrivalled passion-based connections and cultural relevance.
 
Guests were greeted with a moving intro video to help set the tone for the panel discussion.
 
 
Panelists included Myles Taylor from Fox Sports, Michelle Tapau and Martin Tapau from the disrupters, David Griffiths from Uber Eats, and more.
 
Together they unpacked some of the reasons why sport holds such a special place in the heart of so many Australians, transcending traditional boundaries of culture 
to influence the very fabric of society.
 
Watch the full panel discussion here.
 
 
Following the discussion and presentation, guests and panelists were invited to network, helping brands connect with both sports stars, influencers and leaders in marketing.
 
Rounding up the event, we asked some of our panelists to share their experience and feedback on the night.
 
 
If you are interested in unlocking the power of sports stars for marketing your brand, get in touch and tell us about your business.
 

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