5 Ways Your Brand Can Show Some Love This Mother’s Day

Thomas Mangan

May 6, 2021

Thomas Mangan

May 6, 2021

Don’t forget - Mother’s Day is just around the corner! If you run a social media account for your business or brand, it’s a perfect opportunity to show some love to the mothers that have helped shape and influence your business.

If you're stuck for what to post, we have heaps of Mother’s Day content ideas that you can use as inspiration. So you won’t have to do the social media equivalent of running out to the service station to buy last minute flowers.

Many people won’t be able to see or meet their mums in person this year and so will be turning to social media to let them know how much they mean to them. This is a chance to post something that shows the human side of your brand. Companies of all sizes have been known to jump on the bandwagon, posting funny, cute or emotional content for Mother’s Day.

Here are some ideas for Mother’s Day content that you could make your own.


1. Give the mums in your company the spotlight.

A great way to add a human element to your company’s social feed is to post something personal. Posting 24/7 about your products or services can be an easy trap to fall into - especially if you are a small team.

Your followers will appreciate seeing another side to your brand and it can be the perfect opportunity to show a mother in your team some love. Just make sure it’s in line with the overall tone and voice of your brand.

The post doesn’t have to have especially high production value. Check out this LinkedIn post from the Commonwealth Bank celebrating a mother/daughter duo that both work in different teams. This kind of content can break down the faceless corporate persona of big organisations and give a nice backstage view into a small business as well.

2. Use social media to bridge the physical gap

The pandemic has meant that some families have not been able to physically meet but that doesn't mean that they haven't been spending time together. The last year has changed our relationship with technology and suddenly having several generations on one Zoom call is kind of normal.

Uber played on this idea last year whilst promoting their new product Uber Connect. The content is incredibly engaging as it portrays everyday life, right down to including the video call options that we are all so used to.

It’s a great idea to make sure all your content looks ‘native’ to the platform it’s on. That could mean scaling back some big budget ideas and shooting your ad campaigns on mobile phones to make it feel more real and genuine.

3. Be a bit cheeky with the definition of Mother

These days mum can mean a lot of different things to different people. Canva took this idea and ran with it in a recent Instagram post. Watch it till the end to see the fresh direction they took.

Turning an established idea on it’s head can be a great part of any content strategy. Not only is it incredibly engaging but it also sticks with people - helping your brand stay top of mind. As we are all so inundated with content on a daily basis, using these tactics can help you stop those scrolling fingers.

Be careful not to be too edgy, especially around sensitive topics like family. You could risk alienating people or even getting negative comments. Canva have also posted some more traditional content with printable Mother’s Day coupons that balances their “Dog Mum” post perfectly.

4. Show support for all the “non-typical” mothers out there

Pets aside, the modern family comes in all shapes and sizes. Mother’s Day can be a great time to celebrate this diversity. Customers are becoming more conscious about ethics behind the brand so don’t be afraid to take a stance in your online presence. That being said, make sure it’s within context of the platform and your target market or it can look out of place.

The British supermarket chain Tesco have toed this line well in last year’s campaign that ran with the hashtag #everymum. In the ad they gave praise to the non-biological mothers who have raised their children with love and care.


5. Inspire people to post about their moms with a branded hashtag

Another great way to generate content is to inspire people to post to a branded hashtag. This can be really effective as each post reaches so many more people and has a higher chance of going viral. You can also repost this content to your own feed as many people will be happy for a shoutout and recognition. To avoid any trouble, it’s common practice to simply ask the user for permission before reposting their content.

There are loads of creative ways you can encourage user generated content. From broad themes to specific photo challenges. Last year, Samsung ran a campaign called “Put mom in the picture”. Through their emotive advertising they encouraged users to post pictures of their mums on social media for Mother’s Day.

This is a tactic that can be replicated at any scale. Coupled with a small giveaway or competition you can easily create a buzz around a brand hashtag.
When in doubt - give your mum a shout-out
Mother’s Day is a great time to show some personality online. Like any holiday, take a break from the purely promotional social media posts and show the culture behind your business.

Piggybacking off the increased buzz online can be an easy way to gain followers and increase awareness of your brand - just make sure to stay within the context of the day or you could stick out like a sore thumb.


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