Hawaii Tourism #MonthOfLei Influencer Campaign

Max Doyle

July 26, 2017

Max Doyle

July 26, 2017

Objective:

  • -  Raise awareness of Hawaii Tourism with competition to win flights and sunglasses in May or #monthoflei
  • -  Drive and invite engagement through user generated content
  • -  Leverage influencers for authentic travel content and mass awareness through paid, earned and own media


Screen Shot 2017-07-26 at 9.59.29 AM.pngInsights:

-  92% of consumers trust earned, social media, word of mouth & recommendations above all forms of advertising
  • -  52% of travelers are using social media to plan a trip

-  83% of people use the internet while on vacation, and most of them use their smartphone to do it

Strategy:

-  Social media contest to win flights to Hawaii with seconday prizes of Maui Jim sunglasses
-  Mix of large reaching and micro influencers to drive mass reach, authentic engagement and optimal participation
-  4x themes throughout campaign period for diverse content capture and Hawaii country showcase
-  Teasers, drivers for participation using influencer content amplified throughout campaign on Facebook and Instagram

 all.pngResults:

-  5k UGC entries
-  240k engagements on owned and influencer content
-  2m reached
-  43x approved influencer content pieces published & for brand use
-  34 key influencers
-  4.54% avg. engagement rate across influencer and owned content 

If you would like to create an influencer campaign for your brand, or need help marketing your business on social media, get in touchnow.

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