How To Set Up A Facebook Ad Manager Account

Brent Barnhart

June 8, 2020

Brent Barnhart

June 8, 2020

Nothing stays the same for very long when it comes to social marketing.

That said, Facebook ads are still a solid investment.

This is especially true if you’re doing business in Australia.

Food for thought: the average social consumer in Australia clicks on 21 Facebook ads per month

Those numbers are insane — almost double the worldwide average. This signals just how effective Facebook ads can be at driving clicks.

But before you can win those clicks, you need to set up your Facebook Ad Manager account. This guide breaks it all down step-by-step.

Note: Before getting started, you’ll need to have already set up your Facebook Page. We likewise recommend setting up Facebook Business Manager and familiarizing yourself with the platform. Business Manager allows you to separate your company account from your personal account in case something were to happen to the latter (think: a sudden ban, hack, etc).

 

Navigating Your Facebook Ad Manager Account for the First Time

Facebook does a decent job of highlighting what users need to do (or haven’t done) in order to run ads.

Regardless, the number of tabs and potential places to click within Business Manager can honestly be overwhelming.

Don’t panic, though. Once you’ve set up Facebook Business Manager, you’ll see a “Settings” dropdown at the top left corner of the page if you’re navigating via desktop. We’ll primarily be these menu items to set up our Facebook Ads Manager account, so let's start there.

1. ad account settings

To kick things off, you’ll need to fill out some basic information about your ad account including your business’ name, address, currency, and timezone. You’ll also be asked to name your Facebook Ad Account name (which you can totally change later).

2. ad account setup

Now, click the left-hand corner dropdown to return to the “Business Settings” overview. From here, select “Ad Accounts” under the “Accounts” menu, click “Add” and then “Add an Add Account.”

3. business settings

Here you’re selecting which business profile will be linked to your ads. After selecting your account, you’ll be assigned an Ad Account ID and confirmation.

4. confirmation

 

Connecting Your Facebook Page

Simply put, every Facebook ad campaign needs to be linked to a corresponding page. 

If you’ve already set up your Page, this step is straightforward.

Under the “Accounts” tab, select “Pages.” From here, select “+Add” and then “Add a Page.” Use the search tab to find the appropriate page that you’re an admin of and you’re good to go.

5. facebook page

 

Adding Users to Your Facebook Ads Manager Account (Optional)

This next step is optional if you’re flying solo, but it’s necessary if you plan on collaborating with coworkers of colleagues on ad management.

On the “Ad Accounts” screen, select “Add People.” From here, you can invite other Facebook users to work on your ads in various capacities. 

For example, you can allow someone on your team to edit and manage campaigns or restrict them to only performance data. This is useful in a situation where a coworker is responsible for ad reporting but you don’t want them to edit a campaign by accident.

6. Add People

You can also define employee versus admin access through Business Manager (under the “Users” sidebar, selection “People”).

7. invitation

 

Verify Your Billing Information

Prior to running any sort of campaign, you’re obviously going to need a way to pay.

From “Ad Account Settings,” select “Payment” settings. Here you’re able to add a credit card, bank account or PayPal to fund your Facebook Ads Manager account.

8. billing add payment method

Facebook also gives you the opportunity to set up a budget for your Facebook ad campaigns. This isn’t something that needs to be done immediately but note that the option is available when the time comes to run an ad.

9. spending limit

It’s important to familiarize yourself with the way that Facebook ad billing works. Doing so will keep you from blowing out your budget and maximize your ad spending over time.

Facebook provides advertisers with both a “billing threshold” and a monthly account payment date. 

Your billing threshold is a preset limit that you choose: once you hit your threshold based on your ad campaign’s performance, you’re charged. Then, your billing threshold is reset once your payment goes through. You have the option to change your billing threshold at any time, so don’t feel “locked-in” if you shoot too low (or too high).

If you don’t reach your billing threshold or need to cancel your campaign, you’ll simply be billed on your monthly billing date. 

This graphic from Facebook themselves highlights the two main payment settings and what they look like in practice. Their system basically only allows you to “get what you pay for,” but also allows you to set limits. They likewise don’t needlessly force you to run ads for a particular amount of time: you have the freedom to choose.

10. billing options

 

Creating Your Facebook Pixel

This last step is critical.

Setting up your Facebook Pixel is essential to running remarketing ads that effectively “follow” visitors from Facebook to your website (and vice-versa). 

Tracking customer behavior, page views and content views allow you to hyper-target your ads to people who are most likely to click on them. In short, the Facebook Pixel is a piece of code your site needs to make it happen.

From the “Settings” menu, select “Events Manager.” Then, select “Add New Data Source” and click “Facebook Pixel.”

11. events manager

Facebook will then generate a Pixel ID number and code for your campaigns. The platform then offers you three ways to integrate that code on-site.

12. fb pixel options

The first option takes you step-by-step through a variety of common third-party apps that integrate with Facebook (think: Shopify or MailChimp). You can then send test traffic through Facebook to verify that your Pixel is working properly. Below is an example from Shopify.

13. pixel integration

Perhaps the most straightforward option second one, which is to simply install the Pixel on-site yourself. Facebook’s basically provides you a code to copy-and-paste within your website’s header. Like the option above, you can then verify that it’s active via test traffic.

14. self installation

The last option you have is basically for Facebook to email your Pixel code to a developer or site admin through Facebook directly. This is only really necessary if you don’t have access to the website you’re running your campaign for (think: a client project).

And with that, you’ve done the bulk of the behind-the-scenes work needed to run your first Facebook ad campaign!

 

You’ve Set Up Your Facebook Ads Manager Account. Now What?

Getting your Facebook ads ready to launch starts by taking care of the steps above.

And once you get a handle on the platform, you can start brainstorming ad campaigns to win those ever-so-important clicks.

We’ve run our fair share of campaigns to help our clients in that department, by the way. If you need any help setting up your Facebook Ad Manager account or have questions about your next campaign, make sure to get in touch with Hello Social today!

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