7 New Social Platforms You Should Try On Your Phone

Jacqueline Zote

October 10, 2019

Jacqueline Zote

October 10, 2019

As a social media marketer, you would want to make sure that your brand is on the most popular and most relevant social platforms.

While you already have a strong presence on Facebook and Instagram, that may not be enough a few months down the line.

The social media landscape is constantly evolving as internet users continue to embrace new platforms as eagerly as they participate in the latest social media trends.

Take for example how quickly TikTok became a sensation in just a few months of rebranding.

This makes it crucial for social media marketers to be on the lookout for emerging social media apps that are gaining popularity with their target audience. You will need to adapt your strategies to include these platforms if you want to stay relevant and continue engaging your audience.

So in this post, we’re going to help you discover some of the best upcoming social media apps you might want to invest in.

 

1: Houseparty

1. houseparty

Image Source: Apple App Store

Houseparty is a group video chat app that was launched in 2016. It allows you to connect with up to eight existing contacts on your phone through group video chat. The app mainly appeals to a Gen Z audience, with more than 50% of users under the age of 24.

Why It’s Powerful

With 2 million monthly users, Houseparty’s user base may be small in comparison to social media giants like Facebook and Instagram. However, its users are also extremely engaged, spending approximately 20 million minutes a day on the platform.

Users also have a stronger connection with their Houseparty friends and 70% of them say that their friends on the app are “real friends”.

More recently, Houseparty tried to enhance user experience and engagement by making the Heads Up mobile game available inside the app. This allows users to enjoy the modern version of charade as they hang out virtually with their closest friends.

Opportunities for Brands/Advertisers

Houseparty aims to sell services rather than advertisements, so opportunities for marketing may be a bit limited. However, brands can still use it to join in on existing conversations or partner with influencers to drive relevant conversations around their products.

 

2: Kik

2. kik

Image Source: Kik

Kik is an instant messaging app that allows you to chat with individual friends as well as groups. Like many emerging social platforms, the app appeals to a Gen Z audience. 70% of Kik bot users are between the ages of 13 and 24.

Why It’s Powerful

Kik comes with a ton of built-in features to encourage users to stay and engage within the app. The Kik bots, for instance, keep users engaged through entertaining chats, quizzes, fun facts, useful tips and advice, latest news, and more.

For example, there’s the astronomy bot, which sends you an incredible space photo every day along with its background story. The Funny or Die bot sends you a video, image, or GIF and you respond with funny or die depending on what you think it’s worth.

Opportunities for Brands/Advertisers

Kik is the perfect platform for managing customer interactions with the ability to create intelligent bots. Brands like CNN and Sephora are already using these bots to provide product/content recommendations.

You can also create branded GIFs and customised quizzes depending on your campaign goals.

 

3: Triller

3. triller

Triller is a social video community with some similarities to TikTok. It allows you to capture videos and turn them into vlogs within seconds. You can also use it to discover popular, copyright-free music and add them to your videos.

Why It’s Powerful

The app has 28 million users, among which you can find power users like Vanessa Hudgens and Kevin Hart.

Triller comes with over 100 video filters to edit your videos. For a quick edit, you can use the auto-editing feature to create professional-quality videos in seconds.

In addition to letting you share your edited videos to other social channels, Triller has its own community where you can share your videos with other users and discover new content.

Opportunities for Brands/Advertisers

Brands can tap into the Triller community to share fun and entertaining music videos that creatively highlight their products. They can also partner with power users to tell their brand story or feature their products in an ingenious manner.

 

4: Tango

4. tango

Tango is an interactive video platform that allows you to broadcast live content and communicate with viewers in real time. The app has a largely female user base with more than 50% of its 400+ million users being women. In addition, about a third of these users are between the ages of 25 and 33.

Why It’s Powerful

What’s extremely appealing about the Tango app for content creators is the ability to earn from their broadcasts. Broadcasters can earn gifts from their viewers and redeem them for real cash.

Plus, there are plenty of interactive features like games that users can play together while on call. Fun GIFs, filters, and music also make it extremely fun to create content on the platform.

Opportunities for Brands/Advertisers

Tango allows brands to run ads on the platform, with several placement options including chat ad, native ad, profile ad, and discover ad. Ecommerce giants like eBay have experimented with this feature.              

Brands can also work with influential users and VIP users to promote their products and services through live broadcasts.

 

5: LiveMe

5. liveme

Image Source: Apple App Store

LiveMe is a live broadcasting social app that allows you to showcase your skills through live videos. You can discover people who share the same interests as you, follow your favourite influencers and celebrities, and more.

The app has 75 million active users, among which millennials make up the majority. In addition, female content creators seem to see more success on the platform with influencers like Kristina Plisko and Ash Catash being among the top users.

Why It’s Powerful

LiveMe is an excellent platform to connect with stars like 2 Chainz, Roman Atwood, and Khalid. The app’s official profile routinely hosts some of the most popular celebrities and influencers from time to time.

Besides this, LiveMe has a ton of features to engage users including gaming broadcasts, Star Codes, stickers, and Shorts. You can even participate in exclusive offline events such as the Ultra Music Festival, VidCon, and Playlist Live.

Opportunities for Brands/Advertisers

People are highly engaged with influential content creators on LiveMe. For instance, Roman Atwood managed to attract over 1.1 million viewers for one of his streams.

Brands could consider partnering with these influential creators to promote their products, events, and more. The new game stream feature makes this app particularly enticing for gaming brands. You could have influential gamers streaming your new game to promote it.

 

6: Telegram

6. telegram

Image Source: Apple App Store

Telegram is a mobile messaging app that boasts of superior security for its users. Aside from data and message encryption, the app allows you to set self-destructive timers for your messages. With 200 million monthly active users, it ranks among the top mobile messaging apps.

Why It’s Powerful

Aside from the increased security features, Telegram comes with a ton of fun and interesting features to keep users engaged. The app encourages social interactions, allowing users to create or join channels that can have up to 200,000 members. You can use these channels to connect with other members through messages and send them any type of document.

Telegram also has open APIs that you can use to build your own tools.

Opportunities for Brands/Advertisers

Telegram channels are perfect for brands to distribute their content, make important announcements, etc. You can either create your own brand or industry-focused channel or join a relevant public channel.

You can also use Telegram bots to manage customer interactions, share meaningful posts, and collect insights about your customer preferences.

 

7: Hooked

7. hooked

Image Source: Apple App Store

Hooked is a reading app that lets you read gripping and addictive stories in text conversation format. The app has over 20 million readers and mainly appeals to female audiences, though it’s almost as popular among male users. The gender split is around 60/40. Most of the app’s users are between the ages of 13 and 35, so there’s a good mix of people across various age groups.

What Makes It Powerful?

Hooked provides users with the opportunity to interact with the stories, helping build an engaged community. When you finish a story, you can like it, comment on it, or even share it with others.

Users can even write their own chat stories and attract a ton of readership if it’s compelling enough. 

Opportunities for Brands/Advertisers

Sponsored chat stories on Hooked could help your brand leverage the power of storytelling and seamlessly weave your products or services into the right stories. Brands like Dunkin’ Donuts have experimented with sponsored chat stories on similar apps like Yarn. If necessary, you could partner with an influential storyteller to create a story that would fit the Hooked platform.

 

Conclusion

These seven social platforms each have interesting features and opportunities for brands to engage their target audience. Use our overview to narrow down on the best option for your brand and start expanding your reach.

Did we miss any? Let us know in the comments.

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